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The Mission of Interact
The widespread use of digital communication
devices is transforming participation – especially during
elections. Studies show that 55% of American adults went online
to interact or get information
during the 2008 campaign. During the 2010 campaign, 26% of adults
used cell phones to connect with election content. Personal media
and mass media are converging to forge a new landscape of participation.
Is there a role for the citizen in today’s
media environment? InterAct’s mission is to support a new
era of participatory democracy, by seamlessly connecting people
using social and mobile
applications to television news programming.
Everyone is invited!
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