The Mission of Interact


The widespread use of digital communication devices is transforming participation – especially during elections. Studies show that 55% of American adults went online to interact or get information during the 2008 campaign. During the 2010 campaign, 26% of adults used cell phones to connect with election content. Personal media and mass media are converging to forge a new landscape of participation.

Is there a role for the citizen in today’s media environment? InterAct’s mission is to support a new era of participatory democracy, by seamlessly connecting people using social and mobile applications to television news programming.

Everyone is invited!

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